May 07

iPhone Free Apps Make $500 to $5000 Running Ads

Ad-Support App

According to AdWhirl, a company that supplies advertising solutions for about 10% of the top 50 apps in the App Store, top 100-ranked free apps can make $400-$5000 a day. Getting to the iTunes top ranked apps is not small work, but the fact that there aren’t many Add-Supported apps, can work in their advantage.

AdWhirl co-founder, Sam Yam, says one of the fundamental flaws in the Pinch Media report is that it assumes that applications only show a single ad impression per user interaction (in other words, every time you open a free app, you only see one ad). Yam says that applications actually tend to serve 3-5 impressions each time a customer interacts with them, with even higher figures for some especially engaging applications. And when you divide that $8.75 CPM by 5, things become much more reasonable.