Aug 29
Bing, right from your iPhone App
Microsoft is looking to target iPhone users to boost it Bing search engine. The aim is allow developers to access Bing results using Microsoft API.
On Thursday, Microsoft announced an SDK built to allow iPhone app developers to enable their apps to access Bing search engine. Using the SDK developers will be able to retrieve images, videos and news from Bing results.
Currently, Google is the default search engine on iPhone Safari. Users can change this default to Yahoo. Bing can only be accessed using the traditional way by typing the URL and then the query.
Microsoft SDK dubbed Cocoa Touch will allow developers to include Bing search results in Mac systems too.