Fake Watch app displays the time of day using the appearance of “look-like” famous watches maker. Cartier didn’t seem too happy with this and they decided to to file a complaint yesterday in federal court in Manhattan with claims that Fake Watch app violates a trademark.
Apple’s “use of Cartier’s Tank mark and Cartier’s trade dress and proprietary designs is likely to cause consumers to believe that Cartier’s and defendant’s goods originate from the same source,” Cartier said in the complaint.
The app in question is made by Digitopolis Co. and is available on Apple’s online iTunes store, according to the complaint. Apple is yet to comment.
UPDATE on 23-May: Wall Street Journal reported that Cartier International withdrawed the law suite after Apple removed the two apps in question from Apple Store. In a statement Cartier stated that our concerns have been addressed.
This is the second complain in a month that Apple received, the previous being an app that requires the user to shake the iPhone to silence a crying baby.